Semalt SEO Extension: A Free SEO Tool To Track Website Rankings In Google
There is a race on the Internet for the highest positions of websites in search results. Every website owner, regardless of whether it is an online store, blog, service or information website, strives to ensure that his website occupies the highest positions in the ranking. This is a deliberate and necessary action since better visibility of the domain in search engines means more traffic, which in turn translates into an increase in the company's income. In the article, you will learn how to easily check the position of a page on Google for specific phrases, what tools you can use to monitor the position.
What does it mean to track the ranking of websites in Google?
Tracking consists of knowing the position of a website on Google in the search results for a given keyword (expression). Indeed, the search engine presents the results in the form of a list of pages - The Search Engine Results Page (SERP). The sum of those results usually consists of paid advertisements, news portals, organic results, map results, graphics, movies, product offers, all conditioned by the type and form of the phrase entered in the search engine.
The position in the SERP depends on a very large number of factors, and Google's algorithm is responsible for creating the rankings. In fact, not all the criteria used by the algorithm to rank websites in the search results are known. In addition, the algorithm is updated from time to time, which can lead to unexpected shuffles and changes in rankings. Although Google keeps most of its activities strictly secret, through years of observation and better website ranking tracking tools, we now know the most important factors affecting the position of pages in the search engine.
Why is it worth tracking website rankings in Google?
Google has dominated for years, consistently remaining the most popular search engine in the world. It accounts for nearly 92% of the global market according to gs.statcounter.com in January 2021. Users use websites to make purchases or search for useful information on the web. It is natural that website founders want to get high positions in the search engine, for, this way it is possible to reach a wider audience.
Analyzing the position of a website on Google helps to understand the situation in which a particular website is located. This is how the website owner looks at the keywords that need to be improved for SEO in order to get more traffic and better visibility.
High scores in organic search results show a much higher conversion efficiency compared to paid results (Google Ads). A study on this topic was conducted by Databox in 2019. Marketers, asked about the effectiveness of both channels - SEO and PPC - indicate that organic traffic is, on average, able to generate 70% of conversions in e-commerce, and sponsored materials account for 30% on average.
The percentage of conversions for SEO and PPC can differ depending on a given brand's website and marketing strategy. However, organic traffic is generally more effective because ads are ignored by a large number of users. Many Internet users simply avoid sponsored media, which is confirmed by research on the phenomenon of banner blindness, among others.
Methods of checking the position of a page in the search results
Manually checking your position on Google may be the most tedious and time-consuming option, but it is still popular, especially among owners of small websites and blogs. This method produces only the most reliable results, even if you are disconnected from the tools you can use to track the ranking of websites in Google automatically. It is true that the required action is very simple - you enter the keyword you are interested in into the search engine and look for results for your website.
Nevertheless, it should be understood that manual monitoring of website position, due to many factors related to Google's adjustment of results to individual user preferences, is not a completely reliable method. What makes it easy to use the search engine on a daily basis (such as searching for a location or search history) in the case of constant position analysis and monitoring can yield misleading and unreliable results.
So, to prevent your efforts from going astray and your results from being different and divergent, you need to opt for a Google website ranking tracking tool such as the Semalt SEO Extension. Find out more about the benefits this tracking extension offers you in monitoring your website's ranking in Google.
Semalt SEO extension: a tool you need for better website ranking tracking
Semalt SEO extension is a tool developed by Semalt Experts which, due to its accuracy, is extremely popular in the SEO industry. The application is also useful for website owners who want to check the position of key phrases on Google themselves. Semalt SEO extension allows you to analyze not only the current visibility, but also presents accurate historical data, which is useful when preparing your SEO strategy. The tool is free and its features are very affordable. It is worthwhile to start your familiarization with this tool with a visibility analysis (the generated report can be downloaded in PDF format). This feature helps you to check the history of an article as well as its changes and seasonality.
In addition, the tool allows you to monitor the position of specific phrases that are of utmost importance for the domain. A useful feature of the Semalt SEO extension is also to check the history of SERPs or analyze the competition.
You don't have to bother! It takes just one click to see the keywords for which the site is ranked. Moreover, you can see the number of top positions your site occupies and its evolution over time. The same will be true for your competitor's site.
In fact, Semalt collects ranking information from 53 million websites and for 100 million keywords in over 300 specific Google search results. All of this data is regularly updated and sent to Semalt SEO Extension for you to review and analyze free of charge and without any restrictions. You don't need a Semalt account or API key to use the extension.
Here are some ranking data and features of Semalt SEO Extension!
TOP Keywords: This data allows you to know for how many keywords your competitor's website or your own website is ranked in the TOP 1-100 results of Google. This way you will be able to check if the keywords are more or less numerous than the words for which the website was positioned a few days or months ago.
Distribution of keywords by TOP: with this information, you can gather other figures related to the keywords while analyzing the evolution of TOP-1, TOP-3, TOP-10, TOP-50 and TOP-100 over time.
Keyword rankings: with this tool, you can have a list of the most popular keywords for which the website is ranked. Then, just compare their positions in SERPs for any date and then start detecting trends.
Moreover, this extension allows you to know who your competitors are thanks to the TOP-100 list of competitors. This list can be obtained for any keyword for which your site is positioned, after clicking on that keyword from the keyword ranking table. In addition, you have the possibility to analyze the competition's website from the list available on semalt.net.
Reports: This is one of the revolutionary features of the Semalt SEO Extension that you will not find in any other SEO extension. You can download the full reports or the list of keywords for which the website is ranked in PDF or CSV.
How to install Semalt SEO Extension?
It takes 5 seconds maximum to install Semalt SEO Extension in just 2 clicks:
- Click №1 - Click on the Add to Chrome button
- Click №2 - Add the extension
And now it's here, you have instant access to all the features listed above.
How to use the Semalt SEO Extension?
It's really easy! Just go to the website you want to analyze and left-click on the Semalt SEO Extension icon in the Chrome extensions menu. You'll get that site's analytics data in a flash.
Also, if you have any concerns, suggestions or comments, contact us at email@example.com or visit our support page - semalt.com/support.
In order to successfully acquire customers, readers or users, your website must be visible in search results. Knowledge of the Semalt SEO Extension is necessary to plan an effective strategy of optimization activities. Especially with complex websites, position analysis should not be easy. However, it is worth taking the trouble to know and constantly monitor your "place in line", which will allow you to take appropriate measures to increase your visibility in the SERP or to react early enough in case of sudden drops.